#84 Taking European heritage to China through F&B products

Lina shares with us lessons learned on a long flexpat entrepreneurship journey in China. Since 2010, she has consulted 100+ projects with 1000+ B2B meetings accross a dozen industries as well as 200+ individual clients, all looking to enter or expand their business in China. Lina is a real influencer, she also runs her own "China Business Cast" in which she shares many more stories of entrepeneurs in China. Find it on your podcast app and learn more! Find Lina on Linkedin https://www.linkedin.com/in/linabartuseviciute/ Her email [email protected] and company page https://litaogroup.com   Tune into Lina`s "China Business Cast" here, with lots of stories of entrepreneurs in China https://podcasts.apple.com/us/podcast/china-business-cast/id677220250 https://open.spotify.com/show/3GXgj33XXEMNs6vqIJ5mtS Content: 1. How did Lina come to China and how did she get into international business? 2. What is special about the European Food & Beverage culture and how can it be introduced in China?  3. What is the key to achieve long-term success with an F&B brand in China market? 4. Why do the Chinese consumers buy European F&B products?  5. How can a flexpat entrepreneur create value to customers? 6. What are the main challenges as an entrepreneur? 7. How can flexpats learn to be an entrepreneur? 8. What is Lina`s career advice to flexpats doing business in China? 9. What can international brands learn from Chinese brands? 10. How was the F&B market affected by the pandemic? 11. How do Lina`s customers learn from her? How can you learn best?