9 Key Questions When Developing A New Product (Part 1)

China Manufacturing Decoded - A podcast by Sofeast - Fridays

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Sofeast's CEO Renaud is joined by Adrian from the team and they're going to go through 9 of the key questions businesses who're developing new products commonly need answers to.  Here's part 1 of this podcast covering questions 1-4...   Show Sections 00:00 - Greetings and introducing today's episode. 01:22 - 1. What is the target market for the product? 07:51 - How to do market research. 13:26 - 2. What problem does the product solve for the customer? 23:03 - 3. What is the unique selling proposition of the product? 26:57 - 4. What features and functionalities should the product have? 42:44 - Wrapping up.   Related content... The NPI Process: Trouble Awaits If You Skip Its Steps! [Podcast] Transitioning to Manufacturing from Product Development | 2 Options An Importer’s Guide to New Product Manufacturing in China [eBook]   Get in touch with us Connect with us on LinkedIn Send us a tweet @sofeast Prefer Facebook? Check us out on FB Contact us via Sofeast's contact page Subscribe to our YouTube channel   Subscribe to the podcast  There are more episodes to come, so remember to subscribe! You can do so in your favorite podcast apps here and don't forget to give us a 5-star rating, please: Apple Podcasts Spotify Stitcher Google Podcasts TuneIn Amazon Podcasts Deezer iHeartRADIO PlayerFM Listen Notes Podcast Addict Podchaser