Risks You Face When Skipping New Product Introduction Steps (feat. Andrew Amirnovin)

In this episode... The NPI process constitutes a lot of time, money, and effort before your product is even ready for manufacturing. Some manufacturers rush into mass production without following an NPI process or by skipping some of its key phases. Sofeast's CEO Renaud and head of NPD (new product development) Andrew are going to revisit the NPI process and explain why skipping its phases is a terrible idea while illustrating the many risks you face if doing so.   Show Sections 00:00 - Greetings & introduction 01:11 - Looking back at one of our most popular older episodes about the NPI process Episode 23: Analysing the (NPI) New Product Introduction Process & its Benefits is one of our all-time most popular episodes, and in it, Renaud went through our 6-phase NPI process for bringing your product from concept through to mass production.  02:53 - Today's focus: The risks of skipping the different NPI phases and rushing into production 04:16 - Concept/Idea & Documenting the requirements 10:05 - Feasibility study/Proof of concept 13:42 - Sourcing key components and materials early 19:40 - Getting feedback on the design before production 24:38 - In-depth testing during pre-production 30:20 - Pilot runs 34:56 - Wrapping up.    Related content... NPI process summary The New Product Introduction Process Guide for Hardware Startups [Guide] FREE New Product Launch Roadmap [Excel spreadsheet + Video] Why a feasibility study with suppliers saves time and prevents issues The Design for X Approach: 12 Common Examples Design for Manufacturing (DFM) Design For Assembly (DFA) Don’t Skip the Pilot Run for Your New Product Made in China! Get help with sourcing from Sofeast Get help from Sofeast with your new product introduction   Get in touch with us Connect with us on LinkedIn Send us a tweet @sofeast Prefer Facebook? Check us out on FB Contact us via Sofeast's contact page Subscribe to our YouTube channel   Subscribe to the podcast  There are more episodes to come, so remember to subscribe! You can do so in your favorite podcast apps here and don't forget to give us a 5-star rating, please: Apple Podcasts Spotify Stitcher Google Podcasts TuneIn Amazon Podcasts Deezer iHeartRADIO PlayerFM Listen Notes Podcast Addict