Building A Product While Keeping The Whole Customer Journey In Mind

In this episode... Sofeast's CEO Renaud and head of New Product Development, Andrew discuss how to build a product while keeping the whole customer journey in mind. There is more to launching a product than just making a good product, strange as it may sound at first, and you'll see that manufacturers need to consider the whole customer journey when designing and developing their products. The customer journey can be split into 8 steps, and we go through them here...   Show Sections 00:00 - Greetings and introducing today's topic. 04:49 - 1. Awareness. 13:06 - 2. Education 17:51 - 3. Acquisition. 24:31 - 4. Product. 27:39 - 5. Onboarding. 32:15 - 6. Usage. 38:08 - 7. Support. 41:51 - 8. Loyalty. 48:22 - In conclusion.   Related content... An Importer’s Guide to New Product Manufacturing in China [PDF eBook] The NPI Process: Trouble Awaits If You Skip Its Steps! [Podcast] What’s the real Cost of Poor Quality and Reliability? [Podcast] How Reliability Testing Is Critical To Obtaining Great Mass-Produced Products   Get in touch with us Connect with us on LinkedIn Send us a tweet @sofeast Prefer Facebook? Check us out on FB Contact us via Sofeast's contact page Subscribe to our YouTube channel   Subscribe to the podcast  There are more episodes to come, so remember to subscribe! You can do so in your favorite podcast apps here and don't forget to give us a 5-star rating, please: Apple Podcasts Spotify Stitcher Google Podcasts TuneIn Amazon Podcasts Deezer iHeartRADIO PlayerFM Listen Notes Podcast Addict Podchaser