E211 | From Smallpdf to 50 Million Users: The Power of Micro Tools and Retention with Leah Tharin

Today on the show we have Leah Tharin, a growth advisor and former head of product and growth at Jua.In this episode, Leah shares her experience in product-led growth, specifically focusing on her time at Smallpdf where they adopted a micro-tools approach to optimize their acquisition and retention strategies.Leah discusses the importance of understanding different customer segments and their specific needs, as well as the role of data in driving decision-making. She also explores the challenges of balancing monetization with a freemium model and the impact of SEO on product-led growth.If you're looking for insights on how to optimize your product-led growth strategy and improve customer retention, this episode is a must-listen. Don't miss out on Leah's practical advice and unique perspective on the subscription economy.Mentioned Resources:JuaSmallpdfCDP (Customer Data Platform)ChatGPTNoteableOutcome Driven Innovation