E214 | Measurable Advocacy Strategies: Elevating Customer Success Manager Performance with Jonathan Riftin of Optimove

Today on the show we have Jonathan Riftin, the Director of Customer Success at Optimove. In this episode, Jonathan shares his experience in implementing strategies to drive customer success manager (CSM) behavior towards advocacy and upsells. He discusses the importance of setting compensation goals, streamlining processes, leveraging data, and empowering CSMs. Tune in to discover how to elevate CSM performance and drive customer advocacy in your organization.Mentioned Resources:OptimoveOK Computer by RadioheadG2crowd