E255 | Navigating Growth and Retention: Lessons from PostHog’s CEO, James Hawkins

Today on the show we have James Hawkins, CEO and co-founder of PostHog.In this episode, James shares his experience navigating growth and retention at PostHog. He discusses his journey from working in outbound sales to leading a product-led growth startup and the importance of an inbound-focused approach.We delve into how PostHog defined and focused on their ideal customer profile (ICP) of engineers, which not only shaped their product development and marketing strategies but also influenced ...