EP 133 | Basel Fakhoury (User Interviews) - Transitioning from a transactional to a subscription pricing model: How it affects customer retention.

Today on the show we have Basel Fakhoury, CEO & Co-founder of User Interviews. In this episode, we talked about what drove Basel to user research and why research participant recruiting specifically, how the team validated that "User Interviews" was the biggest pain point, and then Basel shared their process of idea exploration and how they invalidated their ideas, before reaching that AHA moment. We also discussed the importance of marrying qualitative research with data anal...