EP 156 | Kyle Pursell (Shopify) - Leveraging email to increase engagement & retention

Today on the show we have Kyle Pursell, Senior Lead of Growth Marketing at Shopify. In this episode, Kyle shared his biggest lesson upon joining Shopify on how they effectively enable collaboration across the various cross-functional functions and how they maintain alignment through a powerful company mission. We then dove into how Kyle and the team measured PMF at Inman when switching to a subscription business for their content. We dove deep into how you can leverage email to increase engag...