EP 167 | Firaas Rashid (Hook) - Understanding the buyers and sellers side in an enterprise software deal

Today on the show we have Firaas Rashid, CEO, and co-founder of hook. In this episode, Firaas shared his experience both from a buyer and seller's side regarding enterprise software. We then discussed how companies could best implement new software to gain ROI immediately, why you should stop selling features and start selling transformations, and how you can use user acquisition tactics post-acquisition to impact retention. As usual, I'm excited to hear what you think of this epi...