Episode 28: How brands found confidence on TikTok

CIM Marketing Podcast - A podcast by CIM | The Chartered Institute of Marketing

Categories:

Business

Businesses of all sizes know it’s time for TikTok, but how do you make an impact on this fast-growing platform? In this episode, discover how to unlock the TikTok marketing toolkit with skills and confidence from CIM video content course director, Kim Slade. Lucy Handley, editor-at-large at CIM’s Catalyst magazine who dissected TikTok’s meteoric growth in the latest edition, joins him to share best practice from the brand activities we’ve seen so far.