Episode 30: How to change the conversation and drive change

Words are possibly the most powerful tool in a marketer’s arsenal, for both internal and external communications. However, harnessing their power is no easy task in an increasingly digitised workplace. Join this week’s guests, behavioural change specialist Sarwat Tasneem, and Gemma Butler, CIM’s marketing director, to find out how the simple act of changing the conversation can drive long-term change.