Episode 4: The truth about sex and shopping

CIM Marketing Podcast - A podcast by CIM | The Chartered Institute of Marketing

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Catalyst Issue 4 review. This podcast will: • Explore the secrets of the high street brands that are fighting back against e-commerce • Ask why perfectly legal products such as sex toys are becoming unmarketable • Examine why brands are still tone deaf to cultural differences Host: Ben Walker, Head of Media, LID Business Media Guests: Morag Cuddeford-Jones, Editor, Catalyst magazine and Derek Walker, Founder, Brown and Browner Advertising Recorded: Thursday 17 October 2019 12:00 BST