Episode 65: How does creativity influence brand advocacy?
CIM Marketing Podcast - A podcast by CIM | The Chartered Institute of Marketing

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In this episode, learn how to build a creative culture at work and how best to embed creativity in the heart of your organisation and marketing strategy. Explore with Natalie Spearing, marketing director at CIM, and Richard Flaherty, creative strategy director at We Are Resource, how creativity can boost brand advocacy and how current affairs can influence innovation.