What’s the value of brand?

How important is understanding the rise of brands for building successful campaigns and engaging with audiences effectively?   In this episode of Engage, host Rebecca Jabbar media trainer and founder of Brand Champion Bootcamp, delves into the evolution of brands, examining how successful brands have built their reputations, grow their customer bases, and use employer brand to attract and retain employees, and what strategies they have used to do so.   Joined by panellists: Alex Francis, brand manager at Canal and River Trust Sabrina Rossetti, global brand and talent engagement lead at Mimecast Stephen Cheliotis, global brand insight director at Gravity Global and chairperson at Superbrands Council UK Share your thoughts about this episode and your experiences on Twitter or LinkedIn using #CIPREngage and tagging @CIPR_Global.   This is the second episode in the Engage podcast series celebrating the CIPR’s 75th anniversary. If you’re a member of the CIPR, you can log 5 CPD points for listening to this episode and read further information about the milestone: https://www.cipr.co.uk/CIPR/About_Us/CIPR_Anniversary.aspx