How Political Ads Motivate Voters

As Feb. 28th approaches, political ads for the municipal elections are only getting more frequent and aggressive. Democratic media strategist Terrie Pickerill explains what goes into making effective political ads, how much it costs, and why we see so many negative ads on TV. Some news: The Chicago Board of Elections has released more detailed information for voters with disabilities about accessible polling places. You have until noon today to vote City Cast Chicago as Best Podcast and Hey Chicago as Best Newsletter in the Chicago Reader’s Best of 2022! Find us under the City Life category. Want some more City Cast Chicago news? Then make sure to sign up for our Hey Chicago newsletter.  Follow us @citycastchicago You can also text us or leave a voicemail at 773 780-0246