Ep. 219: Federico Negro on Making Tools to Empower and Scale Sustainable Design

Founder and CEO of Canoa, Federico Negro, was born in Uruguay during a time of political turmoil and lived in four countries by age 14. As a teenager in Chicago, he used music as a means of learning English, and during college became fascinated by forensic architecture, which informed his fixation with “how we build with what we build.” An Architect, designer, toolmaker, and entrepreneur, his first company, CASE, was acquired by WeWork. From there he served as the Global Head of Design for Wework during the company’s rapid expansion, and witnessed first-hand the pain points and environmental challenges that could be mitigated with better tools. So in 2019, he founded Canoa, an AI-driven, collaborative software aimed at revolutionizing the interior design and furniture industries by addressing environmental issues and becoming a tool to help us build a better future. Head to cleverpodcast.com for images, a transcript and more!Clever is hosted & produced by Amy Devers, with editing by Mark Zurawinski, production assistance from Ilana Nevins and Anouchka Stephan, and music by El Ten Eleven.If you enjoy Clever we could use your support! Please consider leaving a review, making a donation, becoming a sponsor, or introducing us to your friends! We love and appreciate you! Please help us out by completing a short LISTENER SURVEYSUBSCRIBE - listen to Clever on any podcast app!SIGN UP - for our Substack for news, bonus content, new episode alertsVISIT - cleverpodcast.com for transcripts, images, and 200+ more episodesSAY HI! - on Instagram & LinkedIn @cleverpodcast @amydevers Hosted on Acast. See acast.com/privacy for more information.