The solarcoaster: adoption curves and business models

Mitigating climate change is a race against time, requiring “rapid, far reaching and unprecedented changes in all aspects of society,” according to the IPCC, who says we need to halve global emissions by 2030. But Tom Dinwoodie of Epic Institute argues that this kind of rapid change actually isn’t unprecedented, when compared to technologies of the 19th and 20th centuries, which repeatedly went from expensive and obscure to globally adopted in the course of a few decades: electricity, au...