Bill Sisson's $8.5 trillion sustainability dream team

Mr. Bill Sisson is executive director, North America, for the World Business Council for Sustainable Development, a 25-year-old alliance of more than 200 companies with $8.5 trillion of combined revenue who are committed to sustainable business. He explains how the principle of pre-competitive collaboration is helping companies  not only protect the environment, but weather global crises like the COVID-19 pandemic.