006: What to Consider Before You Launch a Podcast

In the last year, we’ve seen an explosive rise in the podcast industry. You likely know a few people who've launched them and thought about the possibility of launching one yourself.In today's episode, I'm sharing a few things you should consider before you launch a podcast! Listen in to get my thoughts on prepping for a podcast and the process I walk my clients through prior to working with me!Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Review the Show NotesMy Inquiry Workflow (1:22)What is the goal of your podcast? (2:02)Potential Podcast Goals (2:23)Positioning yourself as an expert in your fieldContent marketing your business through podcast episodes and driving listeners to your services.Selling products or goods that are relevant to topics you want to coverNetworking with other industry experts as guests on your showGrowing your audience on podcast and social mediaAdding value to your existing audienceFinancial gain from sponsorshipsMeasuring Your Goals (2:52)Consider Your Budget (3:56)Startup Expenses: $200 (4:09)Podcasting GearRoyalty Free MusicHostingOptional Expenses: (4:41)Website Build & Hosting for your show notesHiring Podcast Consultant & ProducerHiring Graphic Designer for Assets and Promotional MaterialsTranscription Services for AccessibilityAnd Guest giftingHow much time do you have/want to dedicate to your podcast? (5:13)What do you want to call your podcast? (7:29)Podcast Naming Exercise (7:52)Get out a piece of paperWrite out words you associate with your primary topicsWrite out words you’d associate with your brandWrite down catchy or special phrases to youWrite down any and all titlesUnderline all of the words that stand out to you the most. If there are any new phrases that come to mind after that exercise, write them downGo back through with a different color pen and circle your top three-five choices.Look up those title options on Apple podcast app and see if anyone else is using it. Send the remaining titles to your close friends to vote on their favorite.Finally, consider their feedback, but choose the one that resonates with you.Three Women I’m cheering for This Week (13:04)Amanda WarfieldLaShonda BrownApril Temple Hosted on Acast. See acast.com/privacy for more information.