010: Beginner's Guide to SEO: Optimizing Your Website for Search Engines

Are you showing up when people search for your services on Google? If not, it's likely due to a lack of optimization on your website for search engines.Join me as I walk through a beginner's guide to search engine optimization (SEO) in this episode and help you optimize your website for search engines. Listen in as I give examples and share a couple of my favorite tools for beginners.Clocking In with Haylee Gaffin is produced and brought to you by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Review the Show NotesWhat is Search Engine Optimization (SEO)? (1:29)My Background with SEO (1:47)Potential Leads from SEO (2:19)SEO Data from gaffincreative.com: Q1 2021 (2:29)# of times gaffincreative.com showed up in Google Searches: 12,900# of times gaffincreative.com was clicked on from Google Searches: 295Top Keywords/Phrases: Photography Studio Rental, Chattanooga Headshot Photographer, Photography Studios near meOptimizing Your Website for Search Engines (4:59)1. Use a Search Engine Optimization Tool (Like Yoast on Wordpress)SEO:Search Engine Optimization (5;35)Metadata: The text based components of your website that communicate with Google (5:44)2. Plan Out Your Keywords and Key Phrases (5:51)What are your potential clients searching for on Google? 3. Update the Metadata on Your Website Pages (6:43)Metadata: Title, Description, Alt-Text, Headers, etc. (7:00)Title: The text that shows up in blue on google. (7:15)Description: The text that shows up under the title and tells the reader (and Google) what your content is about. (7:22)Alt-Text: The text that describes your images. (7:33)Keyword/Key Phrase: The primary word or phrase that you're trying to rank for. This component is used in your seo tool as a reference or indicator of how well you've optimized your page for it. (7:42)Haylee's Headshot Example: (8:33)gaffincreative.com/headshotskeyword/phrase: headshot photographer or chattanooga headshot photographerTitle: Headshots for Professionals in Chattanooga, TN | Gaffin CreativeDescription: Headshots and branding photos are an important visual element to your personal brand! Enter Haylee Gaffin—a Chattanooga headshot & branding photographer!4. Develop a Content Plan & Strategy for SEO Efforts (11:18)What are your potential clients searching for or asking?Determining Content Keywords: (12:38)1. Talk to your potential clients about what they want to know.2. Use Keywords Everywhere tool.How I Titled Today's Episode (13:14)Initial Title: 5 Things to Look for in Your Website's SEO (0 monthly searches)Second Variation: Optimizing My Website for Search Engines (30/month)Third Variation: Beginner's Guide to SEO (440/month)Final Title: Beginner's Guide to SEO: Optimizing Your Website for Search EnginesOptimizing My Clients' Ongoing Blog Posts and Podcast Episodes (14:31)Women I’m cheering for This Week (12:41)Myrna DaramyJoin us for Tech Translation Thursday, on 4/22 at 7PM ESTOther Episodes Mentioned in this Episode:009: 3 Ways to Get Out of a Content Creation RutBlog Posts Mentioned in this Episode:Three Reasons You Need to Transcribe Your PodcastLinksgaffincreative.com/podcast-productioninstagram.com/hayleegaffinyoast.comkeywordseverywhere.comReview the transcript at gaffincreative.com/010. Hosted on Acast. See acast.com/privacy for more information.