Better Relationships, Communication, Rapport & Loyalty = Better Sales - with Frank Somma

My guest today focuses on why some salespeople do it better than others - why some languish, while others seem to outperform everyone else, naturally. His lifelong pursuit of understanding “The Sales Gene” was born. His sales chops were developed in his first B2B sales job at Western Union Telegraph where he made President's club in his very first year. His sales leadership expertise was developed during his long tenure as VP of sales for CBS, an office automation company in New York.