Radical Relevance – Sharpen Your Message, Cut Noise, Win More Clients - with Bill Cates

My guest today is a 40 year entrepreneur. He has started, built, and sold two successful book publishing companies. He devoted the last 25 years to the art and science of relationship marketing. He has written three books on the topic of referrals. His newest book is Radical Relevance – Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients. He is recognized as an expert in creating exponential growth through word of mouth, networking, referrals, & personal introductions.