How to Personalize at Scale: Writing for the Masses vs. Writing to Doris -- with Ann Handley

Imagine a world where you craft each piece of content, every email, and all sales pitches with one specific individual in mind.  Sounds time-consuming and unreasonable, right? But it's actually the approach used by businessman Warren Buffet as he writes his annual letter to shareholders. The letter is read by thousands, but written with one person in mind: Warren's sister, Doris. To make messages truly resonate with the intended audience, sales and marketing professionals must find the perfect balance between utilizing AI for personalization and maintaining the indispensable human touch. Join content marketing guru Ann Handley in this episode of Closing Time as she guides us through the nuances of crafting email and web copy that captivates. She also shares insights on how to personalize at scale, transforming how we connect with our audience. Watch the episode on YouTube.   Want to better align your go-to-market teams? Get a free demo of Insightly's modern, scalable CRM.   Connect With:  • Ann Handley: LinkedIn // Ann's Website // Marketing Profs • Val Riley: LinkedIn  • Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube