Why “Connect-to-Market” is the New “Go-to-Market” -- with Casey Cheshire

Are you truly connected to your customers? Too many marketers think they know their buyers—but can you name seven of your customers by first and last name? If not, you might be suffering from disconnected marketing. In this episode of Closing Time, host Val Riley sits down with Casey Cheshire, Chief Evangelist at Ringmaster Conversational Marketing, to discuss why go-to-market needs to become connect-to-market. Casey points to three areas where you should be making better connections with your audiences: Partnerships, Community, and Podcasting. Stop assuming what your customers want. Instead, connect with them and ask. Learn how in this episode. Watch the episode on YouTube.   Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw   Connect With:  • Casey Cheshire: LinkedIn // Ringmaster   • Val Riley: LinkedIn  • Insightly: Website // Facebook // Twitter // LinkedIn // YouTube