Maximizing Profitability In Fashion Buying for Brands

"Underbuy or Overbuy, you never buy the right amount" is a saying Stars Design Group CEO Bret Schnitker uses when talking about maximizing profitability in fashion buying. Hosts Bret Schnitker and CSO Emily Lane discuss the challenges of overbuying and underbuying in the fashion industry. They emphasize the importance of analyzing sales data and using retail math to determine the right amount of inventory to purchase. Additionally, they explore strategies for managing inventory and meeting customer demand.