Ep 47 / PARTNER MARKERING PIVOTS DURING A TIME OF CRISIS / Kayla Spiess, Google Cloud

In the first episode hosted by SADA CMO, Narine Galstian, special guest Kayla Spiess, Head of Partner Marketing, Americas at Google Cloud, joins to discuss pivoting partner marketing during a time of crisis. Despite the disruption COVID-19 has caused, now is a great opportunity for organization’s to reevaluate their digital marketing strategy and fine their tune priorities. Spiess explains how Google Cloud and its partners are repositioning their stance during this time to adopt a “serve not sell” customer narrative. She also discusses some of the secrets to her successful leadership style, collaborative team culture, and the ever-growing partner ecosystem at Google Cloud. Host: Narine Galstian Guest: Kayla Spiess Connect on Twitter: https://www.twitter.com/cloudnclear https://www.twitter.com/SADA https://www.twitter.com/nglastian Connect on LinkedIn: https://www.linkedin.com/company/sada/ https://www.linkedin.com/in/ngalstian/ https://www.linkedin.com/in/kayla-spiess-b5a3436/ To learn more, visit SADA.com.