Ep 69 / REDEFINING AND REINVENTING BRAND IDENTITY WITH ‘FOREVER’ COMPANY VISION / Margaret Molloy & Matthias Mencke, Siegel+Gale

Just one week after the launch of SADA’s rebrand, Margaret Molloy, CMO and Matthias Mencke, Group Creative Director, from Siegel+Gale join us to discuss the process of creating a new brand for a “forever” company. They reveal their views on branding in this new world and best practices for activating a new brand. From their first impression of SADA to the rebrand launch, Molloy and Mencke walk through the creative process and explain how they created visuals to reflect the spirit of SADA.   Hosts: Tony Safoian & Narine Galstian Guests: Margaret Molloy & Matthias Mencke   Connect on Twitter: https://twitter.com/cloudnclear https://twitter.com/SADA https://twitter.com/Safoian https://twitter.com/ngalstian https://twitter.com/MargaretMolloy   Connect on LinkedIn: https://www.linkedin.com/company/sada/ https://www.linkedin.com/in/safoian/ https://www.linkedin.com/in/ngalstian/ https://www.linkedin.com/in/margaretmolloy/ https://www.linkedin.com/in/matthias-mencke-08598b2/   Additional Resources: https://sada.com/insights/blog/sada-announces-new-brand-targets-ipo-readiness-and-1-billion-in-revenue/   To learn more, visit SADA.com.