John Dillon, CMO of Denny's - Rejuvenating America's Diner, the Original Social Network

John Dillon, CMO of Denny's, has been on a mission for 11 years to rejuvenate one the most iconic American brands and shares the brand journey through consumer insights, social media, AI, restaurant design, menu revamping, franchisee enrollment to follow their North Star. Also, don’t miss the incredible story from John on how Denny’s rediscovered its purpose and why they are now building a truck!