Tim Ellis, CMO of the NFL Takes the Helmets Off and Creates a New Social Media Ecosystem

As Tim Ellis, CMO of the NFL, and I were sitting in Cannes just recently, we turned the mic on and embarked on an incredible journey together. This podcast really should be two separate ones but they come from one fantastical person, Tim. The first would be a podcast about a curious and adventurous young man who went from learning how to fence in Paris, to working in a Kibbutz in Israel milking cows and driving tractors, to building oil rigs in Norway, to being an actor and teacher in Tokyo, Japan, to then jumping on a cruise ship as a bartender to see the world, to joining an agency in Sweden to eventually deliver the ad that changed the SuperBowl forever. How did he do it? Well, you’ll have to tune in to find out and then hang tight as we dive deep into the NFL and what he’s doing with a collective audience of 750MM as part 2 of this incredible podcast. That’s right. 750MM is the collective audience of the NFL when you add up the NFL brand, the clubs, the players, the former players – A.K.A. “legends” - into one social media ecosystem. What do you do with that ecosystem? Well, Tim has a pretty elaborate plan he shares around education, focus on verticals, partners, influencers, social platforms and more. His recipe for success is not to be missed. It’s exciting and fun and includes people with names like Ninja and JuJu - you’ve probably heard of them. ;)