#022 SEO nightmares and lifetime deals with Michael Koper

In this episode, host Tobias Arweiler talks to Michael Koper, the solo founder of Nusii, an online proposal software for creative professionals. Michael shares the origins of Nusii, starting as a side project with a co-founder over 10 years ago before eventually acquiring it himself. He discusses navigating the ups and downs of growing Nusii, including hitting plateaus, dealing with the challenges of lifetime deal customers from an AppSumo promotion, and his frustrations with SEO and content marketing. Michael opens up about the financial realities of indie hacking, from living on limited runway when he first went full-time to buying out his co-founder. He also reflects on building the indie hacker lifestyle he wanted, balancing work with spending time with family in Spain. Throughout the conversation, Michael shares honest insights and practical advice for aspiring indie hackers on topics like pricing, lifestyle creep, and finding product/market fit. ___ Chapters 00:00 Introduction and Overview of Nusii 02:53 Plateaus in Business Growth 08:00 Buying Out a Co-founder 14:57 The Importance of Pricing 37:08 Navigating the Challenges of AppSumo Customers 45:05 The Benefits of Living in Spain as an Indie Hacker 59:31 Avoiding Lifestyle Creep: Prioritizing Freedom and Flexibility ___ Nusii's website: https://nusii.com/ Michael's personal website: https://michaelkoper.com/ Michael's Twitter: https://x.com/michaelkoper My own website: ⁠⁠⁠⁠⁠⁠https://icebearlabs.com⁠⁠⁠⁠⁠⁠ You can find this podcast on ⁠⁠⁠⁠⁠⁠⁠https://codeandconquer.fm⁠⁠⁠ Find our product here: ⁠⁠⁠https://www.repodcasted.com/