#032 Scaling Down to Scale Up with Alex Suzuki

Alex Suzuki shares his fascinating journey from running a successful agency to becoming a solo developer building Strich.io, a specialized barcode scanning SDK. Unlike many startup stories of scaling up, Alex chose to scale down - leaving his agency to focus on what he loves most: building products. In this episode, we dive deep into how Alex competes with venture-backed companies as a solo developer, why he chose to focus exclusively on web-based barcode scanning, and how he manages to serve enterprise clients while maintaining work-life balance. Alex offers candid insights about navigating enterprise sales, handling procurement departments, and finding success in a technical B2B niche. Whether you're interested in building developer tools, serving enterprise clients as a solo founder, or finding your path to sustainable indie hacking, this conversation offers valuable lessons from someone who's chosen the road less traveled. Key topics: Transitioning from agency owner to solo developer Building and selling enterprise B2B products Competing with larger companies in a technical niche Managing work-life balance as a solo founder Navigating enterprise sales and procurement Finding happiness in building products --- Alex Suzuki's Website: ⁠https://alexsuzuki.com/ Alex Suzuki's BlueSky: ⁠https://bsky.app/profile/alexsuzuki.com Strich.io: https://strich.io/ My own website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://icebearlabs.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ You can find this podcast on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://codeandconquer.fm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Find our product here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.repodcasted.com/