Sell Them What They Want
The 5-Minute Strategist - A podcast by Diane Mayor

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Just because you have the best idea for the thing your people really need, doesn't mean they'll want it and if they don't want it they won't buy.
The 5-Minute Strategist - A podcast by Diane Mayor
Just because you have the best idea for the thing your people really need, doesn't mean they'll want it and if they don't want it they won't buy.