The Most Underutilized System In Most Small Businesses

In the words of Inigo Montoya, "You keep using that word. I do not think it means what you think it means." When you realize your CRM is a system, not a software, it becomes infinitely more valuable.Takeaways: A CRM should encompass the entire customer journey, not just email marketing. It's essential to track all connections with potential leads, regardless of source. Many businesses overlook the data their CRM can provide beyond simple email engagement. Using a simple system like Google Sheets can be more effective than complex software. Understanding customer lifetime value is crucial for refining your CRM strategy. Most existing CRM systems fail to capture the full range of customer interactions.