We Need To Talk About Google Analytics With Lanie Lamarre

If you’ve got Google Analytics running on your website, it may seem like a tiny script and a free business tool but are you actually opening yourself and your clients up to some unexpected risks?Lanie Lamarre walks you through why Google Analytics might not be the best fit for your business.Key TakeawayGoogle Analytics was never meant to be used as an out-of-the-box solution. You can and should be customizing it for your business and for your clients’ privacy.We talk aboutWhy you need to care about this regardless of where you’re locatedWhether it’s time to say goodbye to GAWhy cookies are getting all the attention right nowWhat your alternatives are if you still want the dataWhy GA4 won’t solve everythingLinksTo read the transcript and explore other episodes go to dianemayor.com/165