Brand-driven Strategies: What a Brand Guide Is and Why You Need One

Send us a text In this special solo episode of Coffee N° 5, award-winning CEO Lara Schmoisman explains how a brand guide can enrich your company, why your business needs one, and how to develop a brand guide that solidifies your company’s message and objectives. What you’ll learn: Lara explains common logo design mistakes that entrepreneurs often make — and how they can hurt your brandLara illuminates the power of words in a brand guide and how to use this power to your advantageLara sh...