How to Reach Your Audience with Rand Fishkin

Coffee N° 5 with Lara Schmoisman - A podcast by Lara Schmoisman - Tuesdays

Send us a text On this episode of Coffee N° 5, Lara sits down with analytics expert Rand Fishkin. Rand is the CEO of SparkToro and a leader in the world of search engine optimization. He and Lara enjoy a conversation in which they discuss the importance of knowing your audience on a deeper level, how to use competitor research to your company’s advantage, and why raising venture capital was surprisingly not a good idea for his business. What you’ll learn: Rand explains that when it comes to S...