Coffee with Craig & Kevin: IT Marketing and 'A Channel Carol'

In their final podcast of 2017, the guys welcome Hartland Ross, founder and president of eBridge Marketing Solutions and The Host Broker, for some insight on the greatest marketing challenges facing IT businesses today. He also offers tips on building a recurring revenue stream. But that's not all. Kevin is visited by the Ghosts of Channel Past, Present and Yet to Come in what turns out to be an entertaining lesson for partners, much like how Scrooge learned in the old Dickens tale. Think we're through? No way. The guys offer up the top five channel buzzwords of 2017.