Charting the course: Navigating the Complexities of CX Transformation

Cognizant’s team of customer experience experts sit down to explore the findings of the recently published Forrester Consulting study, “Enable Intelligent Orchestration to Drive Differentiation and Growth,” commissioned by Cognizant. The study underscores how intelligent orchestration – a powerful strategy that leverages technology, data and AI – can revolutionize customer experience delivery. Navigating evolving customer expectations, organizational demands and challenging markets all pose a threat for major corporations looking to implement large scale transformations. Cognizant’s experts weigh in on how organizations can address these challenges, build a robust CX strategy and leverage intelligent orchestration to optimize their delivery and accelerate their growth. Read the full study here: cognizant.com/intelligentorchestration.