348: Rebuilding and Re-imagining Colombia's tourism industry

Having designed and created the immensely successful La Leyenda multi-stage mountain bike race - a first of its kind in Colombia - Cali-resident Brian Murphy knows a thing or two about what it takes to entice travellers to Colombia. Murphy is also the co-founder of the Colombian Project, a tour operator offering bespoke and organized trips to Colombia. And so, on this episode of the Colombia Calling podcast, Murphy and I enjoy a back and forth about the future of tourism in the country, how we see the industry developing and our hopes for this period of rebuilding during the Covid-19 pandemic. We know and you all know that Colombia has it all, but, do we have the know-how to be able to move tourism forwards to be able to aid and address some of the most pressing issues inherent in Colombia? Tune in for a interesting conversation between two implants to Colombia. La Leyenda MtB race - https://la-leyenda.com the Colombian Project - https://colombianproject.com