Let's talk branding with Tracy Georgiou

Meet Tracy Georgiou of Long Weekend. Tracy has defined and built emerging brands and reinvented iconic global lifestyle businesses across fashion and hospitality, including J Crew, Loeffler Randall and The Lake House on Canandaigua. In this interview we chat about what makes a good brand partnership, what defines a good brand and overcoming imposture syndrome as a creative. Follow Tracy Georgiou here Check out her work here Recommended books: The Big Leap The Surrender Experiment Friction