#10 Norman Nielsen - Zalando SE: Organic search and display ads are not enough

Norman Nielsen is an expert in Performance Marketing who heads up the Global Content Marketing team at German online-fashion retailer Zalando. He has been working in the field of online marketing for over twelve years in a career that has taken him as far as New Delhi and put him at the helm of large digital-marketing teams at Axel Springer. Alex and Willem took the opportunity to speak to him on the fringes of the Emerce Update event in Amsterdam.