#100 – Applying the marketplace to an offline sector – Athbi Al-Enezi, justclean

justclean is a cleaning and laundry services marketplace that covers the Middle East. It’s a great business with vast potential – the market value has been assessed as 3.5BN per year - and I recently caught up with Athbi Al-Enezi, the founder and CEO of justclean. We discussed the challenges in bringing an online business model to a sector that was almost exclusively offline, learning from your mistakes, marketplace best practice and how justclean can expand its services across the region.