#101 - B2B marketplaces in the Middle east – Shafi Baig, ekuep

B2B marketplaces are a fascinating concept – more complex than their B2C counterparts but potentially hugely transformative. Ekuep is such a marketplace, supplying restaurants across the Middle East with kitchen equipment, and known for its quality products, large stock (10,000+ products), and capability to ship fast. I spoke with Shafi Baig, at Ekuep (and also consumer coffee marketplace Qavashop) about how he has helped establish a B2B marketplace and what it takes to be successful.