#106 - How to build a leading brand in a challenging ecosystem - Leena Khalil, Mumzworld

In this episode of Commerce Talks with Alexander Graf, I sit down with Leena Khalil, co-founder of Mumzworld, to explore the challenges of building a leading brand in the GCC's e-commerce ecosystem. Leena shares her journey from struggling as a new mom to launching Mumzworld in 2011, aiming to provide a trusted platform for mothers in the Middle East. We discuss the unique hurdles faced in the region, such as limited local partnerships and the need to educate suppliers and delivery services. Leena also highlights Mumzworld's growth strategy, focusing on expanding product categories and geographical reach, while maintaining trust and reliability for their core audience. Tune in to learn how Mumzworld navigates a competitive landscape and continues to innovate in a rapidly evolving market.