#108 – Mexico’s first digital CPG wholesaler – Jose Esparza, Mercardo Mayco

In this episode, Alex catches up with Mexican e-commerce pioneer Jose Esparza, the Head of Digital Commerce at Mercardo Mayco and CEO of Dupplo, the digital business unit of Mercardo Mayco. Jose explains how he launched Dupplo – Mexico’s first digital CPG wholesaler – from a company that until then had been 100% bricks and mortar. He explores the unique grocery shopping culture in Mexico, including how small shops make up around 70% of the market share for food and beverage spending in the country, and represent around 50% of Mexicans' primary supply option. Jose goes on to discuss how Dupplo differentiates itself from other digital players in the market by being born from the traditional channel of wholesaling and having deep knowledge about customers and their needs.