#115 - Running a retail brand every adventurer wants to visit - Kartik Bhatt, Sharaf Retail

Transitioning from brick and mortar to multichannel is a challenge all retailers are facing. Our latest guest, Kartik Bhatt of Sharaf Retail – operational in nine countries, 100+ outlets, 2,000+ employees - is someone that has made an enormous success of it in the Middle East. It’s the latest podcast from Seamless Middle East, with Alex joined again as co-host by Lina Gallagher. Kartik explains to Alex and Lina how Sharaf’s digitization, omnichannel strategies, and geographical expansion reflects its commitment to adapting to changing consumer demands and driving profitability.