#124 - How to become the market leader in automobile digital commerce – Salah Yamout, Arabian Automobile Co.

In this episode of Commerce Talks with Alexander Graf, I sit down with Salah Yamout, Chief Operating Officer of Arabian Automobile Co., to explore the path to becoming a market leader in automobile digital commerce. Salah shares insights into the unique sales model in the UAE, where Arabian Automobiles operates as a national sales company, managing both the upper and lower sales funnels. We discuss the importance of digitalization, data analytics, and customer journey optimization, which have helped them achieve a significant market share for Nissan in the region. Tune in to learn how they leverage technology to enhance customer interactions and drive sales success.