#124 - How to become the market leader in automobile digital commerce – Salah Yamout, Arabian Automobile Co.

Alex has a longstanding interest in cars, so this episode with Salah Yamout, COO of Arabian Automobile Company is one of his absolute favorites. It's another podcast from Seamless Middle East in Dubai earlier this year, and Alex is joined again as co-host by Lina Gallagher. AAC sells cars, services cars, and supplies spare parts, three related but distinct propositions. Alex and Lina discuss with Salah the challenges of being a market leader, the intertwining of online and offline, and EV's impact on the auto industry in UAE.