#125 - Exploring the world of drinks with diplomats - Chrissina Tonks, IDS

You might not associate social commerce with diplomats, but that was a key discussion point in Alex's recent podcast interview with Chrissina Tonks, Digital Director at International Diplomatic Supplies (IDS). IDS supplies alcohol and other products to embassies, consulates, NGOs, and military bases enjoying diplomatic privilege. Alex – joined as co-host by Lina Gallagher – and Chrissina covered the unique challenges of applying ecommerce to a customer base that has always worked more traditionally.