#128 – Tapping into the makeup and beauty revolution – Mohammed Almashjari, Global Healthcare Co.

In this episode of Commerce Talks recorded recently at Seamless KSA, Alex interviewed Mohammed Almashjari, the Chief Strategy Officer of Global Healthcare Co., a leading player in the Saudi Arabian health and beauty care market. Global Healthcare Co (GHC) is a holding company that owns retail and distribution interests. With more than 200 stores, GHC retail comprises WHITES (the first KSA company to stock makeup in a pharmacy) and Kunooz. At the same time, its distribution arm is National Distribution Company (NDC), which covers different sales channels such as department stores, high-end beauty retailers, beauty salons, and spas. Mohammed shared valuable insights about the business, how it utilizes digital commerce, and the evolving beauty industry in Saudi Arabia.